Non-comparability of data
NRS datasets in 2017 are a blend of NRS and AMP print data.
Due to the different methodologies, the PAMCo Board have mandated that NRS and AMP data should not be compared for commercial or marketing purposes. This means that from Q1 2017 data release onwards the data should not be compared with previous periods of NRS data. Also, individual periods should not be broken out to compare NRS and AMP data for commercial or marketing purposes.
New AMP questions and increased utility such as de-duplicated reach & frequency for all platforms will be available with the first full AMP data release in February 2018.
For more information, such as how you can and can’t use the data, please click here