PAMCo is based on a continuous survey which takes place 12 months of the year, 7 days a week. Interviews are only conducted at randomly selected addresses with randomly selected individuals. IPSOS, our research partner, only interview people aged 15 and up in their own homes, with an average interview lasting 27 minutes.
Participants are asked about their readership of a list of published media and lifestyle & classification questions, as well as their online behaviour and information about themselves.
Click here to see a copy of the PAMCo questionnaire.