Lifestyle and classification data

A wide range of lifestyle and classification information is available on PAMCo

Demographics

  • Gender
  • Age
  • Social Grade
  • Region – Government Office, ITV, ISBA
  • Working status
  • Occupation and industry
  • Marital status
  • Presence of children
  • Household tenure
  • Income
  • Education

Other Media

  • Internet
  • TV
  • Radio
  • Cinema

Lifestyle

  • Future plans (next six months)
  • Devices in household (PC, tablet, smartphone etc
  • Devices personally used

Classification systems

  • Social grade (Based on occupation)
  • NS-SEC (The Government’s grading of social class)

Geodemographics

  • ACORN
  • MOSAIC
  • Financial ACORN
  • Financial MOSAIC

Engagement

  • Source of Copy
  • Time Spent Reading
  • Attitudinal Brand Statements for print and digital e.g. trust
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