Lifestyle and classification data

A wide range of lifestyle and classification information is available on PAMCo

Demographics

  • Age
  • Gender
  • Sexual Orientation
  • Social grade
  • Main Shopper
  • Marital status
  • Qualifications
  • Terminal education age
  • Working status
  • Chief Income Earner
  • Income
  • Household composition and presence of children
  • Ethnic Origin
  • Disability
  • Government Office Region

Other Media

  • Internet
  • TV
  • Cinema
  • Radio
  • Podcasts

Lifestyle

  • Future plans (next six months)
  • Shopping
  • Travel and Holidays
  • Motoring
  • Commuting

Classification systems

  • Social grade (Based on occupation)
  • NS-SEC (The Government’s grading of social class)

Geodemographics

  • ACORN
  • MOSAIC
  • Financial ACORN
  • Financial MOSAIC

Engagement

  • Source of Copy
  • Time Spent Reading
  • Attitudinal Brand Statements for print and digital e.g. trust

 

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