PAMCo Bridge 4 2021
(Oct’19 – Sept ’21 print data with Sept ‘21 Ipsos iris data)

Good Morning,
We are delighted to release PAMCo Bridge 4 2021 dataset today. This new dataset covers the period October 2019 – September 2021 for print data with September 2021 Ipsos iris digital data.

It is a blend of data collected with a face-to-face methodology (pre-Covid) and data collected with an ‘online first’ methodology (since Covid restrictions were lifted). The pre-Covid sample will be phased out after the next release and in June 2022 we will have a dataset based entirely on the new ‘online first’ method. As such, the PAMCo board have agreed that the data releases up until then will be labelled ‘Bridge’ to make clear this is a transitional phase.

Due to the different methodologies, the PAMCo board have mandated that PAMCo Bridge data should not be compared with previous periods of PAMCo and trending will not be possible until all the sample is based on the new method. The first date any comparisons can be made will be in September 2022 when we release PAMCo 3 2022 data.

All results are embargoed until 00:01 on 11th January.

We hope you enjoy the festive break with friends and family. Until then, Merry Christmas and a Happy New Year from the team at PAMCo
All the very best

Simon Redican
Chief Executive of PAMCo


Latest Results

This release covers the period October 2019 to September 2021 for print data and September 2021 for Ipsos iris data.

Within this dataset we will be including data from a new question on business decision makers

Click here to view the Total Market tables »


Please find below links to our latest series of infographics summing up the latest data release. These are very handy for downloading and adding to your presentations and client updates.

Infographics »

To access a wider range of Infographics, click here

PAMCo Bridge FAQs

Given the changes in methodology and the change in UKOM digital audience supplier, we have prepared a set of FAQ’s specific to the PAMCo Bridge data releases which we hope will answer all of your questions. To download a copy of the PAMCo Bridge FAQS please click here

We also have our generic FAQ’s on the website which can be accessed here

If, however, you have a question that cannot be answered by either of the FAQ’s then please contact one of the PAMCo.

Future Data releases

Contact us!

If you have any questions about any of the content in this newsletter then please contact anyone of the PAMCo team.

Simon Redican CEO –

Alison Finch – Client Services director –

Luca Vannini – Research Director –

Ben Basnett – Research Executive –

For more information on the following topics, please click the links

PAMCo Measurement Criteria
PAMCo Rules for Publication

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