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PAMCo 1 2021 Data
(Apr’19 – Mar’20 print data with Nov’20 Comscore data)

Good Morning,
Today we release PAMCo 1 2021 dataset. The data covers the period April 2019 – March 2020 print data with November 2020 Comscore data. All Joint Industry Currencies (JICS) are facing challenges producing estimates using our normal methodology as a result of the pandemic’s limitations on face-to-face research. PAMCo is, therefore, using historical data for print readership and the print data in this release is the same as used for PAMCo 2,3 & 4 2020 data releases. (Print estimates are based on fieldwork conducted between April 2019 and March 2020).

This will be the last dataset that uses Comscore data as PAMCo will be using Ipsos iris from start of 2021 as it is the new UKOM approved supplier of digital data

As we have not been able to update the print estimates, whilst the data is the best available for day to day, planning and trading, the PAMCo Board have mandated that it should not be used for purposes of comparison with any other data release, for the purposes of marketing nor publicly commented on.

As you know from previous communications, PAMCo have plans in place to collect new print data as soon as COVID restrictions are relaxed and given the latest Government announcement this looks likely to be at the end of March 2021 and our ambition is to release this data to market in the second half of 2021.

We will keep you updated in future newsletters of our progress
All the very best

Simon Redican
Chief Executive of PAMCo

All results are embargoed until 00:01 on the 24th March after which the data can be used for trading and planning but following a PAMCo Board decision this dataset should not be publicly commented on period.

Latest Results

This release covers the period April 2019 to March 2020* for print data and November 2020 for Comscore data.

*Please note the print data has not been updated from the PAMCo 2 2020 data release. Due to Covid-19, face-face interviewing was suspended on 17th March 2020 and we have been unable to collect April – Dec’ 20 print readership estimates. The PAMCo Board therefore requested that PAMCo 1 2021 data be released using the same print audience estimates as for PAMCo 2,3 & 4 2020 but fused with the latest Comscore data for November 2020

Click here to view the Total Market tables »
Click here to view the Magazine tables »
Click here to view the Newsbrand tables »
Click here to view the Aggregated Entities table »

The full set of results, including detailed breakdowns and spreadsheets, are available here


Please find below links to our latest series of infographics summing up the latest data release. These are very handy for downloading and adding to your presentations and client updates.

Infographics »

To access a wider range of Infographics, click here

Spark 21

Sign up to join Magnetic and guests on March 24 for a morning of debate, fresh evidence and practical guidance around two of the biggest topics in digital marketing – the role of attention and the cookieless future. Register here >

The Editor’s Inbox

The new podcast series hosted by Stephen Lepitak invites editors from across the publishing industry to discuss the role of the editor in today’s ever-changing media landscape. The series kicked-off with an interview with Daily Mirror’s editor Alison Phillips who uncovers how she became a manager via a book picked up in WH Smith, the importance of campaigning journalism and delivering greater diversity. You can listen to the episode here

Magazines’ pandemic pivots show value of DTC strategy

Sue Todd looks at how publishers have established more direct relationships through subscriptions and new content offerings >

10 minutes with

In a new interview series that celebrates the next generation of talent across national news brands, the team caught up with Fadumo Olow, the industry's first women's sport social media editor. The Telegraph’s Fadumo tells us about switching from youth work to journalism, her obsession with TikTok and why she'd love to have dinner with Serena Williams You can read the interview here

For more information on the following topics, please click the links

PAMCo Measurement Criteria >>
PAMCo Rules for Publication >>

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