D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles, Google AMP, Apple News, Flipboard)
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles, Google AMP, Apple News, Flipboard)
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles, Google AMP, Apple News, Flipboard) is included in the brand’s digital estimates
*
(Universe: )
Total Brand Reach (TBR) (000s)
The Venn diagram shows overlap of readership between platforms
1542
Total Brand Reach (000s)
1300
Total Print (000s)
1200
Total Desktop (000s)
1000
Total Mobile (000s)
This is the split of the mobile/tablet data
1000
Phone (000s)
1000
Tablet (000s)
Total Brand Reach (TBR) Entities
| Type | Entity |
|---|---|
| Digital | |
| *dailymail.co.uk data, previously impacted by a known tagging issue with the estimates supplied by Comscore, has now been corrected as of 1st April 2020 |
