This data is embargoed

Unlocking Publisher Audiences

PAMCo – Audience Measurement for Publishers is the new JIC (Joint Industry Currency) for published media, using approved world leading methodology. It produces de-duplicated brand reach allowing users to carry out reach & frequency planning to better commercialise audiences across all platforms.

Click here to read more about PAMCo

Click here to see more versions of the PAMCo training video


  • PAMCo 4 2019
    PAMCo 4 2019

    Welcome to the PAMCo 4 2019 Data release