Unlocking the Value of Publisher Audiences
Publishers Audience Measurement Company (PAMCo) is the Joint Industry Currency (JIC) for published media, using approved world leading methodology. It produces de-duplicated brand reach allowing users to carry out reach & frequency planning to better commercialise audiences across all platforms.
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How it works
Methodology
PAMCo’s methodology integrates print readership and demographic data from a high-quality survey with digital audience figures supplied by Ipsos iris. The PAMCo survey is based on a predominantly face-to-face approach.
Interview & Questionnaire
PAMCo is based on a continuous survey which takes place 12 months of the year, 7 days a week. Addresses where a face-to-face Barb Establishment Survey has been completed and where interest has not been expressed in recruitment to the Barb panel are eligible to be selected for the PAMCo survey.
Technical Information
For more detailed information on fieldwork and response rates, data processing, statistical significance and our sampling please click here
Latest news
PAMCo H2 2025
PAMCo H1 2025