Unlocking the Value of Publisher Audiences
PAMCo – Audience Measurement for Publishers is the JIC (Joint Industry Currency) for published media, using approved world leading methodology. It produces de-duplicated brand reach allowing users to carry out reach & frequency planning to better commercialise audiences across all platforms.
How it works
PAMCo’s methodology integrates print readership and demographic data from a high-quality survey of c.20,000 participants per year with digital audience estimates supplied by Ipsos iris. The PAMCo survey is based on an ‘online first’ method and includes two phases.
Interview & Questionnaire
PAMCo is based on a continuous survey which takes place 12 months of the year, 7 days a week. Up to two individuals aged 15 plus from randomly selected addresses are invited to take part either by online or paper self-completion questionnaire.
For all the frequently asked questions please click here
For more detailed information on fieldwork and response rates, data processing, statistical significance and our sampling please click here