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Unlocking Publisher Audiences


PAMCo – Audience Measurement for Publishers is the new JIC (Joint Industry Currency) for published media, using approved world leading methodology. It produces de-duplicated brand reach allowing users to carry out reach & frequency planning to better commercialise audiences across all platforms.

Click here to read more about PAMCo

Click here to see more versions of the PAMCo training video

News


  • PAMCo 2 2018 Data
    PAMCo 2 2018 Data

    Welcome to the third issue of the PAMCo newsletter…

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