GBScotlandGB Total Market Reach of Published Media 87% of Coverage of GB 16+ population Download Slide Total Market Reach of Magazines 65% of Coverage of GB 16+ population Download Slide Total Market Reach of Newsbrands 82% of Coverage of GB 16+ population Download Slide Magazine Brands (Women's Monthlies) 45% of Coverage of GB 16+ population Download Slide Magazine Brands (Women's Weeklies) 20% of Coverage of GB 16+ population Download Slide Magazine Brands (General Monthlies) 16% of Coverage of GB 16+ population Download Slide Magazine Brands (General Weeklies) 24% of Coverage of GB 16+ population Download Slide Magazine Brands (Digital Only) 17% of Coverage of GB 16+ population Download Slide Newsbrands (Qualities) 61% of Coverage of GB 16+ population Download Slide Newsbrands (Mid Markets) 49% of Coverage of GB 16+ population Download Slide Newsbrands (Populars) 58% of Coverage of GB 16+ population Download Slide Scotland Total Market Reach of Published Media 88% of Coverage of the Scottish 16+ population Download Slide Total Market Reach of Newbrands 83% of Coverage of the Scottish 16+ population Download Slide Total Market Reach of Magazines 64% of Coverage of the Scottish 16+ population Download Slide Magazine Brands (Women's Monthlies) 43% of Coverage of the Scottish 16+ population Download Slide Magazine Brands (Women's Weeklies) 22% of Coverage of the Scottish 16+ population Download Slide Magazine Brands (General Monthlies) 13% of Coverage of the Scottish 16+ population Download Slide Magazine Brands (General Weeklies) 24% of Coverage of the Scottish 16+ population Download Slide Magazine Brands (Digital Only) 12% of Coverage of the Scottish 16+ population Download Slide Newsbrands (Qualities) 57% of Coverage of the Scottish 16+ population Download Slide Newsbrands (Mid Markets) 48% of Coverage of the Scottish 16+ population Download Slide Newsbrands (Populars) 66% of Coverage of the Scottish 16+ population Download Slide