Demographics

• Gender 

• Main Shopper 

• Chief Income Earner 

• Age 

• Social Grade 

• Government Office Region 

• ITV Area 

• Marital Status 

• Working Status 

• Number of Persons in a Household 

• Presence of Children 

• Terminal Education Age 

• Ethnicity 
• Disability 

•  

Classification systems

• Social grade (Based on occupation)

Geodemographics

• ACORN
• Financial ACORN

Engagement

• Topics of Interest
• Source of Copy
• Time Spent Reading