The Publishers Audience Measurement Company

The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. We are responsible for the joint industry currency (JIC) called PAMCo – Audience Measurement for Publishers in place of NRS data.

Our funding stakeholders are the Institute of Practitioners in Advertising (IPA – Advertising Agencies), Newsworks (representing Newsbrands) and the Professional Publishers Association (PPA – Magazine Media). Our board also has representation from The Incorporated Society of British Advertisers (ISBA).

PAMCo provides the following:

De-duplicated reach and frequency for all platforms. An increased number of brands reported across all platforms. Single source data to understand duplication between print and digital. Improved estimates of net brand reach and duplication. Reporting newsbrand sections across print AND digital. New engagement data.

How are PAMCo data collected?

PAMCo’s methodology integrates print readership and demographic data from a high-quality survey with digital audience estimates supplied by Ipsos iris. The PAMCo survey is based on an ‘online first’ method and includes two phases.

Accessing PAMCo Data

Topline data is available on the PAMCo website and the complete PAMCo dataset is available for analyses via computer bureaux such as Telmar, Kantar Media, Nielsen IMS and Mediatel, and incorporated within the IPA TouchPoints service for planning purposes.