PAMCo H2 2023
We are delighted to release PAMCo H2 2023 dataset today. This is the second of two data releases in 2023, and it covers the period June 2021 – June 2023 for print data with June 2023 Ipsos iris digital data.
PAMCo 3 2022
We are delighted to release PAMCo 3 2022 dataset today. This covers the period September 2020 – June 2022 for print data with June 2022 Ipsos iris digital data.
PAMCo 2 2022
We are delighted to release PAMCo 2 2022 dataset today. This new dataset covers the period September 2020 – March 2022 for print data with March 2022 Ipsos iris digital data. Click here to see what’s happening
PAMCo Bridge 1 2022
We are delighted to release PAMCo Bridge 1 2022 dataset today. This new dataset covers the period January 2020 – December 2021 for print data with November 2021 Ipsos iris digital data. Click here to see what’s happening
PAMCo Bridge 4 2021
We are delighted to release PAMCo Bridge 4 2021 dataset today, including updated print estimates for the first time in over a year. Click here to see what’s happening
PAMCo Bridge 3 2021
We are delighted to release PAMCo Bridge 3 2021 dataset today, including updated print estimates for the first time in over a year. Click here to see what’s happening
IPA Databank effectiveness case studies
Newsworks recently published the latest analysis of the IPA Databank effectiveness case studies. The results show that advertisers are seeing more positive and longer-term business effects when they invest in news brands. For more information and to watch the launch event, visit the Newsworks website.
PAMCo 1 2021
Today we release PAMCo 1 2021 dataset. The data covers the period April 2019 – March 2020 print data with November 2020 Comscore data. All Joint Industry Currencies (JICS) are facing challenges producing estimates using our normal methodology as a result of the pandemic’s limitations on face-to-face research. Click here to see what’s happening
PAMCo 4 2020
Our latest cross-platform audience readership figures, covering the period (Apr’19 – Mar’20 print data with Sept’20 Comscore data), show that 94% of British adults consume magazines and newsbrands content each month. Click here to see what’s happening
PAMCo 3 2020
Our latest cross-platform audience readership figures, covering the period (Apr’19 – Mar’20 print data with June’20 Comscore data), show that 94% of British adults consume magazines and newsbrands content each month. Click here to see what’s happening
