Interview and Questionnaire
PAMCo is based on a continuous survey which takes place 12 months of the year, 7 days a week. Addresses where a face-to-face Barb Establishment Survey has been completed and where interest has not been expressed in recruitment to the Barb panel (those not invited or who drop out at the earliest stages of recruitment) are eligible to be selected for the PAMCo survey. The option of an online interview is also offered where participants are not available for a face-to-face interview, though this will be a minority of interviews.
Participants are asked about their readership of a list of published media brands, as well as their online behaviour and information about themselves.