We are delighted to release the PAMCo H1 2026 dataset today, 1 April 2026. This is the first of two data releases in 2026, and it covers the period December 2023 – December 2025 for print data with November 2025 Ipsos iris digital data.
As the PAMCo release is based on a two-year database, it will take two years before estimates are entirely based on the new method. The H1 2026 data release will include 50% of the sample based on the new method, blended with 50% of the sample from the previous data collection method used until December 2024. Each upcoming release will include an increasing proportion of the new method data until H1 2027, when PAMCo data will be entirely based on the new methodology.
As new data will be rolled up with back data, trending or comparing with previous releases will not be possible due to the significant methodology change. This will be the case until releases after the first data release, based 100% on new method data, which will be in Spring 2027.
This collaboration with Barb – which was endorsed by the IPA, Newsworks and PPA – represents a progressive change in approach by delivering an enhanced and well-balanced sample to better represent the ever evolving and innovative nature of published media brands.