PAMCo methodology in Qtr.4 2020 and beyond
Given the challenges with face-face interviewing in the current circumstances and the uncertainty of when Ipsos will be able to resume this form of data collection, PAMCo is now accelerating its existing plan, to develop alternatives to face to face interviewing, with Ipsos and the PAMCo Technical group. This will see three principle approaches investigated as below and the plan is to commence data collection using some or all of these approaches (including face-face if this is possible in any form) from Quarter 4 2020:
- Testing the online questionnaire
- Developing a paper questionnaire
- Exploring video interviewing
The testing programme has been developed and is taking place from mid May through to beginning of August. Following these tests, the PAMCo Technical Group will make a recommendation on a mixed methodological approach to the PAMCo Board for discussion and approval at the August Board meeting.