We are delighted to release the PAMCo H2 2026 dataset today. This is the second of two data releases in 2026, and it covers the period June 2024 – June 2026 for print data with June 2026 Ipsos iris digital data.
As the PAMCo release is based on a two-year database, it will take two years before estimates are entirely based on the new method. The H2 2026 data release includes 75% of the sample based on the new method, blended with 25% of the sample from the previous data collection method used until December 2024. Each upcoming release will include an increasing proportion of the new method data until H1 2027, when PAMCo data will be entirely based on the new methodology.
As new data will be rolled up with back data, trending or comparing with previous releases will not be possible due to the significant methodology change. This will be the case until releases after the first data release, based 100% on new method data, which will be in Spring 2027.
TGI Variables Coming Soon
PAMCo has teamed up with TGI for the H2 2026 release, adding 200 new lifestyle variables to the dataset.
These are available exclusively to TGI subscribers and will be available on Wednesday 28 October 2026.