Infographics

Total Market Reach of Published Media

88% of Coverage of GB 15+ population
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Total Market Reach of Magazines

69% of Coverage of GB 15+ population
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Total Market Reach of Newsbrands

83% of Coverage of GB 15+ population
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Magazine Brands (Women's Monthlies)

48% of Coverage of GB 15+ population
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Magazine Brands (Women's Weeklies)

26% of Coverage of GB 15+ population
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Magazine Brands (General Monthlies)

18% of Coverage of GB 15+ population
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Magazine Brands (General Weeklies)

29% of Coverage of GB 15+ population
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Magazine Brands (Digital Only)

19% of Coverage of GB 15+ population
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Newsbrands (Qualities)

60% of Coverage of GB 15+ population
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Newsbrands (Mid Markets)

48% of Coverage of GB 15+ population
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Newsbrands (Populars)

57% of Coverage of GB 15+ population
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Total Market Reach of Published Media

88% of Coverage of the Scottish 15+ population
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Total Market Reach of Newbrands

82% of Coverage of the Scottish 15+ population
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Total Market Reach of Magazines

66% of Coverage of the Scottish 15+ population
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Magazine Brands (Women's Monthlies)

44% of Coverage of the Scottish 15+ population
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Magazine Brands (Women's Weeklies)

26% of Coverage of the Scottish 15+ population
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Magazine Brands (General Monthlies)

14% of Coverage of the Scottish 15+ population
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Magazine Brands (General Weeklies)

26% of Coverage of the Scottish 15+ population
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Magazine Brands (Digital Only)

15% of Coverage of the Scottish 15+ population
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Newsbrands (Qualities)

59% of Coverage of the Scottish 15+ population
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Newsbrands (Mid Markets)

44% of Coverage of the Scottish 15+ population
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Newsbrands (Populars)

66% of Coverage of the Scottish 15+ population
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PAMCo – Audience Measurement for Publishers is the JIC (Joint Industry Currency) for published media, using approved world leading methodology.

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